Our team specialises in building and optimising cashflow positive ad campaigns to generate measurable business revenue. Depending on your business we achieve this though optimising quality lead generation and maximising direct sales.

Most business pay a freelancer to shoot some videos every few months then just hand those assets to their ads specialist hoping that the ads deliver the result they're after - limited strategy and zero post-launch optimisation.

Most agencies optimise for how videos look, their goal is to sell a creative vision for a project they want to make - not for what's going to create the highest likelihood for a maximal ROI for the business.

We optimise your funnel conversion and how the campaigns perform over time.

Our process starts by identifying what messaging actually converts (often through low-cost testing), then we produce a structured set of video assets tailored to each stage of the customer journey—turning cold audiences into buyers through Awareness, Education, and Trust.

We don’t disappear once the campaign is live. To ensure ongoing success, post-launch we analyse actual campaign data to identify what’s working the best, iterate on winning elements, and refresh creatives using existing footage. Clients save massively because they're not constantly paying for new shoots.

Depending on where your business is at you can either; launch a zero cost DIY strategy with our guidance, we can shoot and edit the project ourselves then hand over the footage to your ads specialist, OR you can partner with us for longer, more complex campaigns with a profit-share model so we both win.

The result from working with us is a high performing campaign system that improves over time, rather than a one-off batch of content that quickly becomes outdated.

A single creative wont, but we don't deliver one-off creatives.

We build a creative database for our clients, and draw from this database to create campaigns. Post-launch we use ad account data to optimise creative assets and relaunch fresh ads into the campaign, using winning messages without needing to reshoot. (Saving you money, because shooting gets expensive, fast!)

Each campaign includes multiple creative assets for different stages in your prospect's journey toward purchase.

The goal is always to minimise client production spend and maximise effectiveness and longevity of each time we film.

We're not niche specific - we're system specific.
Our system is based on how real people engage with ads and how buying decisions are made.

Video is the primary tool we use to affect these buying decisions because it's the most effective was to create awareness, educate the right prospects and build trust with them pre-purchase.

Our unique approach is why our projects have worked across a variety of industries, with businesses at different stages of growth, and with products at different price points.

We focus our campaigns on cash collected results - not vanity metrics like views and likes.

For example:

Ecomm: multi-million dollars in direct sales, tracked from 2x ad shoots in 18 months.

Service: 500+ leads in 6 months, at ~50% lower CPA than before they worked with us. Client's AOV is $3–4K, so easily $500,000 in 6 months and still performing today.

Smaller businesses: $8K collected in 4 days post launch, another client generated $75K ARR (annual reoccurring revenue) from the first month post-launch

DIY: Turned a client's DIY videos into effective ads, launched a campaign and scored a $299.50 sale on day 1, after just $3 of ad spend, then 100 new website orders in 10 days - all without us even filming a project for them.

On top of cash collected, we aim to optimise ad account KPIs, like reduced CPA, cheaper CPM and higher ROAS than prior to working with us

Your offer, ad targeting and overall spend all play a role in campaign performance and longevity.

BUT, in 2026 and especially post-Andromeda on Meta, your creative is the primary driver of campaign performance.

The algorithms optimise delivery based on creative diversity and quality, then strong messaging and a clear landing page determines conversion.

A healthy ad account contains unique assets for cold, warm and hot audiences, and optimises delivery of these assets to move people through the funnel down topurchase.

Most people come to us after they've tried several different freelancers and haven't got the result they were promised OR they'd hit the ceiling of what that freelance creative could deliver.

Engaging with the wrong freelancers often leaves businesses with too much "content" and not enough of a cash result for the time and money invested - this is often just because freelancer creatives don't understand the ad delivery side enough to create and optimise the result for the client.

DIY assets are a valuable addition to any campaign, and we help with those too.

Every client that comes on board with us gets access to our content marketing educational program called The Video Blueprint. (Ask about it on a call)

Knowing exactly how to DIY marketing assets allows you to quickly get videos into your campaigns, and at zero cost to you. A handful quality, intentional DIY assets can build more trust than high production value videos because they're personable, authentic and they're not perceived as ads by the viewer.

You can use DIY to test a variety of new messages with very low risk, stay relevant with short, time sensitive videos and capture behind the scenes and in-the-moment footage in a way that a production team like us could never.

We identify on our Discovery Calls whether or not your business is ready for a project with us. We'll do this by analysing and providing insights on optimising your current marketing messaging and ad strategy.

More importantly, we'll ensure your landing page and nurture sequences convert properly.

If those things aren't solid, we'll be upfront with you about it and help offer some advice on how to optimise, because a full scale campaign will fall on its face if the website and conversion metrics aren't up to scratch.

No marketing investment is risk-free, but we don't rely on a single all or nothing" project and outcome.

We reduce risk by:
- validating effective messaging upfront so we're not guessing about what will make your customers take action.
- delivering a large set of creative assets designed for each stage of the prospect's journey

- staying involved post-launch to optimise and relaunch new creatives based on real data from your ad account

When there are clear winners, or if something underperforms, we refine, iterate and create new variations using existing footage.

When you work with us, you're not buying video deliverables - you're getting a system designed to improve over time and scale with you.

Most bad experiences come from:

- A lack of strategy

- Minimal creative messaging testing

- No post launch support and optimisation

- A disconnect between marketing, production and ad delivery

- The agency's focus on creativity of deliverables, not actual business outcomes

OR because the agency's business model is to just sell more retainers. The more they sell, the less attention they have for your business OR they hire people less experienced to take on the work.

We've designed our process to eliminate these risks as much as possible to maximise the probability of success for our clients.

We typically structure projects in two parts:

1: Creative Strategy, Testing and Optimisation. A small monthly fee covers the work to audit your current performance, create your new marketing strategy, help optimise your ad account and landing pages, create scripts and offer DIY content advice.

2: Production. This is optional, ad-hoc video production.
Our production offers range from a single videographer (for smaller budgets and cheap, quick testing) to our full service production team - useful once we've clarified winning messages and you're prepared to scale.

Some clients use our production services as often as quarterly, others don't need it at all because they are successfully creating profitable DIY ads with our guidance.

These two distinct offers remove the client-side risk of over investing in video production when it's not necessary. Plus it and gives our clients the freedom to choose the scope and frequency of production. The decision of "how much production do we need" becomes very clear after a month or two of working together on Creative Strategy, Testing and Optimisation.